Creative UxDirector

As a natural artist, I started out as a graphic and web designer after taking a web design class in high school. That early curiosity eventually led me to UX after reading The Design of Everyday Things, which showed me that good design is rooted in understanding human behavior and creating intuitive systems that work with people, not against them. From that point on, understanding why people act the way they do became just as important to me as how the design looked.

By combining that psychological perspective with strong technical skills, I bridge the gap between creativity, strategy, and technology. I collaborate closely with designers, developers, and stakeholders to turn complex ideas into clear, usable products. The goal is always the same: to create digital experiences that feel simple, thoughtful, and genuinely enjoyable to use.