Matt Khan
Case study 16 · Yogi Barri · Delivered

A calm home for a yoga practice

Branding and website design for a holistic yoga and wellness practice

Role Brand system, logo & web design
Client Holistic yoga & life-coaching practice
Scope Identity · website · member login area
Status Delivered
The project

Yogi Barri is a holistic wellness and life coaching practice offering yoga classes, coaching programs and community study groups. They needed a cohesive visual identity and a modern website that could support their growing membership and reflect the spirit of their work.

I developed their full brand system, created their logo and designed a clean, intuitive website with a custom member login area for private classes and content. The experience brings clarity to their offerings while giving members a simple and organized space to engage with ongoing programs.

Yogi Barri brand system sheet: the Moksha Wellness tree-and-hummingbird logo, voice lines, brand photography, a marigold, ink slate, forest and sand palette with hex values, Alice and Almarai typography spec, and offering and navigation chips
Fig. 01The brand system at a glance — the real Moksha Wellness lockup, voice lines, brand photography, palette, typography and the site’s offerings, with colors and fonts taken directly from the live site’s stylesheet.
Three square social post templates in the Yogi Barri brand: a sand card with the Moksha Wellness logo and 'Rooted in Spirit, Rising into Sovereignty', a forest green offerings card headed 'Move With Me', and a brand photography card with 'Start Your Journey to Connection & Well-Being'
Fig. 02Social post templates set in the brand voice — the real logo and brand photography, with every line taken verbatim from the live site’s hero, offerings and headings.
Brand & marketing

The brand is built around the Moksha Wellness lockup — a hand-drawn tree and hummingbird — set over a warm, earthy palette: a marigold accent (#C99006), ink slate, deep forest green and sand, with Alice as the display serif and Almarai for body and UI. The voice comes straight from the live site: “Rooted in Spirit, Rising into Sovereignty” and the sign‑off “Move Mindfully”.

Below, the system at a glance: a brand sheet built around the real logo lockup and brand photography, and a sequence of square social post templates set in the brand — every line drawn verbatim from yogibarri.com.