Matt Khan
Case study 13 · Stanzione Counseling · Delivered

Making it easier to ask for help

UX focused brand and website design for a therapy practice

Role Brand, UX strategy & web design
Client Counseling & wellness practice — Frederick, MD
Scope Identity · UX strategy · website
Status Delivered
The project

Stanzione Counseling and Wellness is a Frederick based therapy practice offering in person and virtual counseling for individuals and families. They needed a welcoming brand identity and a clear, supportive website that made it easier for potential clients to understand their services and take the next step toward care.

I created their updated brand, led the UX strategy and designed a calm, approachable website focused on clarity and ease of use. The finished site guides visitors through services, specialties and contact options in a straightforward way, helping clients feel comfortable and ready to book their first appointment.

Stanzione Counseling and Wellness brand system sheet: the blob logo lockup over forest photography, voice lines, a rose clay and deep spruce palette with hex values, Adonis and Pontano Sans typography spec, and site navigation chips
Fig. 01The brand system at a glance — the real logo lockup, voice lines, palette, typography and site navigation, with colors and fonts taken directly from the live site’s stylesheet.
Three square social post templates in the Stanzione brand: the forest cover with the blob logo, a rose clay 'In person and virtual counseling' card, and a deep spruce 'Take the next step toward care' card with an Appointment button
Fig. 02Social post templates set in the brand — the real cover lockup, then two cards using the site’s own lines and its Appointment call‑to‑action.
Brand & marketing

The updated brand is a compact, calming system: a rose clay accent (#D4967D) over deep spruce neutrals, a retro display serif (Adonis) paired with Pontano Sans for body and UI, and the organic blob logo lockup set against quiet forest photography. The same restraint carries into the site’s navigation — About, Services, Blog, Appointment, Contact — keeping the path to booking obvious.

Below, the system at a glance: a brand sheet built around the real lockup, and a sequence of square social post templates set in the brand — every line drawn from the practice’s site and this case study.