Case study 14 · Youthful Infusions · Delivered

A wellness drink with a clear story

Vitamin and mineral wellness drink website and digital product presence

Role UX direction & project management

Client Youthful Infusions — by Infusion Science

Scope Wireframes · product story · site design

Status Delivered

The project

Youthful Infusions is an all natural vitamin and mineral drink created by Infusion Science, a company focused on high quality formulations that support energy, immunity and overall wellness. They needed a modern, trustworthy digital presence that clearly communicated the benefits of their product and helped customers understand what sets their formula apart.

I led the UX direction for their new website, creating wireframes that simplified the product story and highlighted key value points such as efficacy, quality and natural ingredients. I also managed the project through design and development to ensure a smooth build and a clean, user friendly browsing experience that guides customers from education to purchase with clarity and confidence.

Fig. 01The brand system at a glance — wordmark, voice lines, palette, site structure and recipe titles, with all copy taken verbatim from the design files.

Fig. 02Social post templates set in the Youth Infusion brand — logo, free‑trial offer, and recipes — using only copy that appears in the design.

Youthful Landing Page — Fig. 03The full site in one window — 5 screens. Swipe or use the arrows to move between pages; tap any screen to view it full size.

Youthful About — Fig. 03The full site in one window — 5 screens. Swipe or use the arrows to move between pages; tap any screen to view it full size.

Brand & marketing

The design runs on a compact brand system pulled straight from the project files: the rounded Youth Infusion wordmark in its logo orange (#F36523), a brighter section orange, an action blue for buttons and the product comparison column, and clean gray‑and‑white neutrals. The voice comes verbatim from the design — “Infuse Your Vitamins” and “Free Trial For 7 Days.”

Below, the system at a glance: a brand sheet and a sequence of square social post templates set in the site’s own navigational copy, alongside the real iMac mockup from the project files.

iMac mockup displaying the Youth Infusion landing page with the product video, free trial offer, and comparison table — Fig. 04A real asset from the project files — the landing page presented in an iMac mockup.